Nike Air Abuku - shoe - Aquarium

Japanese marketing agency Wieden+Kennedy have taken an odd spin on footwear design. So odd you can’t wear them, unless you plan on getting your feet wet.

Wieden+Kennedy turned a pair of Air MAx 360 running shoes into a juxtaposed fishbowl. Yes, the volume is much too small for the fish packed in there, but the idea and process are worth watching. Thankfully the video makes it clear that this was done for a photoshoot.

Posted in: Nike, Strange