LG Makes 'Optimus' Windows Phone 7 Legit

During the IFA trade show on Monday, LG announced that its forthcoming Windows Phone 7 devices will be called Optimus 7 (I guess Optimus Prime was taken?). LG didn't announce any specific devices, but shared details on what we can expect from its new Microsoft-powered smartphones.

The first feature LG boasted about is a new way to interact with DLNA content between devices. DLNA is the standard that allows certified devices to share media via Wi-Fi.


LG's Optimus 7 smartphones will be able to share 720p HD videos, high-resolution photos, and high quality music files with the flick of a finger. LG says that its software allows users to spot other DLNA certified devices, and then, by tossing the content off the top of the screen, share it with those devices.

That means users of LG's Optimus 7 Windows Phone 7 devices can share directly from their phone to their TV or home theater.


"This unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices," said Mr. Seong-jin Park, Vice President of Mobile Handset R&D Center at LG Electronics, in a prepared statement.

"LG Optimus 7 smartphones will be at the center of a complete entertainment experience, representing LG's leadership in mobile convergence." LG also makes HDTVs and other consumer electronics.

LG's Optimus 7 devices will ship in the fourth quarter, which is when Microsoft's Windows Phone 7 platform is expected to launch.

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Posted in: LG, Mobile Phones